There are a number of elements to consider when putting up a property or a listing. The title, the hook, and the description are definitely big influences on your future customers.
But what really matters are the photos when it comes to gaining traffic and getting visits. In fact, are you aware that 41% of visitors who look at a real estate ad ignore the text to focus on the photos? With this in mind, it might seem difficult to sell real estate without good pictures so here are 5 tips on how you can improve your property photography.
- Natural Light
The sun is your best friend when it comes to bringing out the charm of a room. When natural light comes through doors and windows, it can create an airy, romantic feeling to the pictures the photographer takes. This effect isn’t as easy to achieve when artificial lights are used.
- Arrange Interior
Too many people are not aware of the impact photos of a messy house has on the number of clicks a site gets. It’s not so much about the cleaning but more about putting away personal stuff, like toys, coats, mail, etc, so it doesn’t get in the way of what you are trying to sell - the property. Aligned furniture will also help to get your photos a more ‘clean’ look.
- Showcase the details
Make sure you capture the little things that make all the difference in the long run. It could be a solid wood floor, a cute fireplace, a custom-made kitchen island, marble bathroom, or other details that a potential buyer would find interesting.
- Include the view
If there’s a view you need to capture it. It could be any view; sunset view, a view of some water, a view with no neighbors, or any kind of view you can show off. Some say the view is the factor that could make or break a deal.
In the city even more than in the countryside, the exterior is a key element of the sale. Sometimes only a detail such as a balcony, a courtyard with a little greenery, or a small garden, could make all the difference. It’s essential to include any aspect of the urban apartment or city home, that may have a balcony or garden, large windows, etc.
If you need help creating good real estate photos please reach out to us and we would be happy to help. Find more information here www.zigna.com