Product photography is essential. Most of us know that people don’t read when shopping online - they scan. For a world of scanners, product photography is arguably the most important conversion factor - yet so few people get eCommerce product photos right.
The first thing you notice when you land on an eCommerce website is the photos, right? That’s probably because your brain processes photos 60,000 times faster than a text.
So when a customer lands on your website, they are unconsciously forming their first impression based on the photos. People buy from brands they trust and if the images are poor quality, it’s hard to build that trust that will lead to a sale with a customer.
The key to making the most of the first impression is to present polished, professional photos that evoke maximum engagement which will rank up conversion rates.
The truth of the matter is that, the better the product looks, the more you will sell. So below are some different types of product shots you should consider when growing your online store.
- Studio shot
Some products need specific types of product photography. A bottle of wine needs to be shot with different light to a pair of shoes, for example. The ideal way to capture products is with some kind of studio setup. The aim is to be able to control the lighting, contrasts, and contours in a small environment allowing you to highlight certain aspects of the item.
The white background is the number one layout for product photography. It’s the easiest and clearest way to present your products and only requires a simple setup to completely isolate the product as the core focus.
- The Lifestyle shot
The lifestyle shot is what you would use to show the customer what their life will look like by using the product. For this, the product will be presented in its natural environment, where it’s expected to be used by the customer.
These lifestyle shots will help the customer imagine what using the products in their life and home would mean for them. They create a relationship with and connection with your audience, so pay special attention to these photos.
- The Detail shot
The detail shot is a close up shot of the product. This shot helps customers understand and see the details of your products. The purpose of the details shot is to take away any confusion or answer any questions that the customer might have about the product. This will make it easier for them to make a buying decision.
- The Group shot
Group shots are great for showing products that are sold in multiples or different variations. Grouping can help depict depth, variations, finishes and angles of the product in one captivating picture.
- The packaging shot
Packaging is definitely one thing that adds that extra oomph to the eCommerce shopping experience. So if your product packaging is gorgeous, why not show it off on a packaging shot? Knowing how the product is packaged gives customers a better sense of the branding and what to expect in the mail.
Be sure to produce your eCommerce photos using above suggestions so you can optimize clicks and conversion rates. If you need help we are ready to help with your photography needs here at Zigna.com.