Mar 31, 2021

How product photos boost your e-commerce websites conversions

“21.8% of the world’s population buys online, which represents 1.66 billion people”

Getting traffic to your website is imperative for any online business. However, for those who have as an e-commerce website or online shop, the ultimate goal is converting traffic into online sales.

To do so, you need to stand out and find creative ways to do so. Among the different strategies you can think of, there is one that has a huge impact on buying behaviors: and that’s product photography.

People love to see what they buy, and images have a way of engaging people. Since an image can communicate a message more explicitly, more often than not, much better than words, it is crucial to consider how images can increase your website sales conversion rate.

According to Justuno, 93% of consumers consider visual content to be the key deciding factor in a purchasing decision. Most importantly the quality of the visuals you’ll use to show how your products look is essential.

There is a subjective opinion that influences a buyer’s decision and having the right images are a fundamental part of this. Research has demonstrated that when we purchase a product, it is for an emotional reason. It goes beyond saying that a user merely browses, he/she also wants to experience it. This is where having the right images is vital.

One way to boost your conversion rate is by using images that help the user visualise the experience with the product.

According to a study conducted by Big Commerce, 78% of online shoppers want photos to bring products to life - they want to see the product as if it’s part of their own daily lives. Product photography has the power to narrate a story: what the brand is about, what it means to consumers, and why the visitor should care about it.

With that in mind, be aware that the buyers want ‘big’ images. That’s a fact: large HD images are getting more common on e-commerce sites around the world. The bigger images make sites look better, and furthermore enhances the shopper experience, which means more leads and more sales.

If you are looking for high quality images for your e-commerce site, Zigna is your partner for all photograph needs. Please reach out to us if you want to know more about how we can help you.

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